Heineken Experience – The Beer Entertainment Park

The Heineken brewery is not only the most steeped in tradition in Amsterdam, but also one of the largest beer producers globally. In the old brewery building, at the edge of the lively quarter De Pijp, you can experience the rich and successful history of the brewery with all your senses.

Impressive brewing kettles in the historic brewery - Photo: Anton Ivanov

The old brewery is located in Amsterdam South and was reconstructed as an experience museum a few years ago. There is one thing you should not expect here: a brewery tour leading through a dusty museum. The Heineken Experience is an entertaining adventure with many interesting attractions.

Heineken Experience


Stadhouderskade 78
1072 AE Amsterdam
Show on Map

Opening hours:

Mon. – Thu.: 11:00 – 19:30
Fri. – Sun.: 10:30 – 21:00
July and August
Mon. – Sun.: 10:30 – 21:00



Entrance fee:

Adults: 18 €
Kids (12 - 17): 12,50 €
Kids (under 12): Free entry
Buy ticket online (and Skip-the-Line)

The brewery claims to brew the best beer in the world. This is, of course, a matter of taste, and most Bavarians would fiercely disagree. In any case, it is the most international beer – you can get a bottle of Heineken even in the most remote corners of the world.

Heineken ist the third largest brewery in the world

The traditional brewery has long developed into a gigantic industrial group. Besides the classic Heineken Pils, the company brews and sells around 250 different beers in 70 countries.

4D-Tasting in the beer entertainment park

After visiting the glorious facilities of the brewery built in 1984, you can have a look at, taste, feel and smell the ingredients for a great beer – a real 4D tasting!

This part is followed by information about the company history, which, of course, also includes some self-promotion. The behind-the-scenes insights into sales and marketing of such a large corporation are especially interesting. All in all, the Heineken Experience is an exciting and diverse experience.


If the weather allows for it, you should definitely visit the rooftop terrace of the Heineken Experience. Enjoy the marvellous views over Amsterdam with a burger and a beer.

How can I get to the Heineken Experience?

Walking: It is quite a distance to walk from the main station to Amsterdam South, which will take you around 30 minutes. Show directions from main station to Heineken Experience.

Trams: From the main station, you can take trams number 16, 24, 25. Alight at the stop Stadhouderskade.

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